Guides & Checklists,
Not Sales Pitches

Most websites lose visitors for reasons the owner never sees from the front end. This audit works through 42 checks across three areas: the technical health and Core Web Vitals that decide how fast and stable your pages feel, the on-page SEO and structured data that decide whether search engines understand you, and the conversion path that decides whether an interested visitor actually makes contact. You get findings in plain English, each one explained so you know why it matters, and a ranked top-five list of what we would fix first on your specific site. No obligation, and no pressure to hire us afterwards.

• 42-point checklist
• Technical SEO review
• Core Web Vitals checks
• On-page SEO gaps
• Top-five priorities
• No obligation

That ranked list means your next few hours or your next invoice go to the changes most likely to bring in enquiries, instead of whatever problem happens to be the most visible.

Shopify stores gather themes, apps and product pages far faster than anyone reviews them, and the cost shows up quietly in load time and lost sales. This 35-point audit measures what your theme and installed apps actually cost you, flags scripts still running for features you removed months ago, and reviews the URL structure, duplicate collections and product metadata that behave differently on Shopify than on any other platform. We then walk your cart and checkout the way a customer does, noting each step, field and surprise that commonly ends a session before payment.

• 35-point Shopify checklist
• Theme speed review
• App-bloat checks
• Product & collection SEO
• Checkout friction review
• No obligation

You find out which fixes protect revenue you are already paying to attract, so traffic and ad spend land on a storefront that is ready to convert it.

Website quotes are hard to compare because every agency describes a different scope in similar language. This calculator turns your actual requirements — page count, features, ecommerce, integrations — into a realistic range built from the plan tiers we genuinely sell, not a placeholder number. You see the setup cost and the ongoing monthly cost separately, so the trade-off between paying once and paying monthly is visible before you talk to anyone. It takes a couple of minutes, asks for no email address, and puts no one in touch with you afterwards.

• Instant estimate
• Real pricing tiers
• Monthly cost guidance
• Setup-cost estimate
• No email required
• No obligation

You walk into supplier conversations knowing what your project should cost, which makes an inflated quote obvious and a fair one easy to approve.

Buying a website is a one-time decision with a multi-year impact, and most owners compare price and portfolio while skipping the questions that decide whether the project goes smoothly. This guide gives you twelve questions to ask every agency, covering scope, process, revisions and support, so incomparable proposals become a like-for-like comparison. It explains one-time and pay-monthly pricing in plain terms, sets out the ownership checklist covering your domain, code, content and analytics accounts, and names the red flags — vague scope, no named contact, unclear revision limits — that tend to precede a difficult engagement.

• 12 decision questions
• Pricing models explained
• Ownership checks
• Timeline questions
• Contract considerations
• Agency red flags

Asking the same twelve questions of every supplier settles ownership and cost in writing while you still have leverage, rather than discovering the gaps mid-project.

Ecommerce SEO fails in specific, repeatable places, and generic advice rarely names them. This checklist works through 30 checks in the order that affects discovery most, starting with product pages where titles, descriptions, imagery and structured data serve the shopper and the search engine at the same time. It covers how to structure collections so they stop competing with each other, how to handle the filtered and faceted URLs that quietly multiply into duplicate pages, and the platform-specific quirks that differ between Shopify and WooCommerce. Pre-launch and post-launch steps cover discontinued and out-of-stock products.

• 30 ecommerce SEO checks
• Product-page SEO
• Collection structure
• Shopify-specific fixes
• WooCommerce checks
• Launch-ready review

Working through it means the products you actually want to sell become the ones buyers find first, without paying for every visit through ads.

SEO advice is abundant, contradictory, and mostly written for specialists. This guide reduces it to the five ranking factors that genuinely matter for a business website, explained without jargon, and is just as clear about what you can safely stop worrying about. It covers AEO and GEO in practical terms — what changes when an AI assistant answers a question instead of showing a results page, and what that means for how your pages should be structured. You also get a monthly routine your team can actually keep up, and the markers of a credible agency report.

• Five ranking factors
• AEO/GEO guidance
• Monthly SEO routine
• Technical fundamentals
• Content priorities
• Agency-review checks

You get a defined, repeatable scope of work each month, so visibility becomes a steady habit rather than an occasional scramble, and you can judge whether an agency is earning its fee.

AI automation is easy to start badly, and the usual result is added cost with no time saved. This guide names five automations that most often repay the setup effort for a small business, and says exactly what each one removes from someone's day. It follows one worked example end to end — an enquiry arriving, being acknowledged, qualified and scheduled — showing where automation genuinely helps and where a person still has to step in. It is equally direct about what to leave alone for now, and lays out a staged 90-day rollout with review points.

• Five high-payback automations
• Lead follow-up example
• Human-review points
• Task-priority framework
• 90-day rollout plan
• What not to automate

You automate the work that actually pays back and keep human judgement where it still matters, so the rollout saves hours without quietly costing you customers.