The Ecommerce
SEO Checklist
30 points to check before your next launch — product page SEO, category structure, and platform-specific fixes for Shopify, WooCommerce, and custom stores.
Ecommerce SEO has different failure modes than a normal business site — duplicate product variants, thin category pages, and out-of-stock pages that quietly lose rankings.
This free checklist covers product pages, category structure and platform-specific technical fixes, so nothing slips through before or after launch.
What This Solves
Ecommerce SEO fails in specific, repeatable places. The checklist works through them in the order that affects discovery most, with the platform-specific fixes called out.
- Weak product discovery, so the right items never surface
- Thin or duplicated collection pages competing with each other
- Value lost when out-of-stock pages are removed or left to rot
- Platform-specific technical issues that generic advice misses
What the checklist covers
Titles, descriptions, imagery and structured data serve search and the shopper at the same time. The checklist covers the changes that do both rather than trading one for the other.
How to organise collections so they do not compete with one another, and how to handle filtered and faceted URLs that quietly multiply into duplicate pages.
Each platform generates its own URL quirks and duplication patterns. The checklist separates the Shopify items from the WooCommerce ones instead of assuming a single setup.
What to verify before a store or a major change goes live, and what to re-check afterwards — including how to handle discontinued and out-of-stock products.